Hello, I'm Sam. Through this Substack and the accompanying podcast, I aim to explore the use of applied behavioural psychology within marketing and communication in two key areas: a force for promoting positive social change and serving as an analytical tool to identify, understand, and safeguard ourselves and our loved ones from undue influence, coercion, and control.

Ai story artist👺 cyberpunk / dystopian / psychological fiction and non-fiction. noise maker | unpicking systems of influence, coercion and control | mentalist storyteller > my work is a conversation between low life (human) and high tech (Ai)

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